If your project requires a senior profile to lead its growth—be it launching a robust startup, developing growth strategies, or expanding—but you're not ready to commit to a full-time position, this service is tailored for you.
With over 25 years of experience in growth strategies, I offer continuous external consultancy, leadership for your marketing team, and a strategic vision that becomes an extension of your company. Together, we'll build a long-term project with tangible results.
Fractional CMO
Ideal for startups or tech projects with a strong technical foundation that need support in marketing and sales. This service will help you launch and validate your business idea, measure its market acceptance, and strengthen non-technical areas.
I'll create a clear strategy, provide practical tools, essential knowledge, measurement techniques, and the necessary support to turn your project into a success.
Go-to-Market Projects
Whether you're launching your eCommerce platform or looking to grow it, navigating this environment can be complex. From selecting tools like CRM, ERP, and automation platforms to optimizing commissions on marketplaces like Amazon, I'm here to guide you.
I'll assist you in solving specific problems or accompany you through long-term processes to elevate your eCommerce to the next level.
eCommerce
Taking your company to the next level can seem overwhelming with so many ideas and technological trends in the market. This service grounds concepts and adapts them to your business model, turning them into tangible tools that impact your bottom line.
The process includes:
1. Exploration: Understanding your company and its needs.
2. Creation: Designing projects tailored to your objectives.
3. Execution (optional): Implementing solutions for concrete results.
Transformation, Data, and AI
Time is money, and automation can free up valuable hours for your teams to focus on high-impact tasks. This service identifies repetitive processes and optimizes them, allowing you to save time and significantly reduce costs.
The process includes:
1. Discovery: Identifying key areas for automation.
2. Implementation: Deploying solutions that transform your productivity.
Automatización (Make.com)
Technology
Setting up a Shopify store is easy, but optimizing it for sales is an art. My goal is not only to help you set up or migrate your store but to configure it strategically to maximize results. Every detail counts.
From optimizing customer experience to fine-tuning technical settings, we'll work together to ensure your store achieves the performance you need.
eCommerce (Shopify)
Over 25 years creating, managing, and collaborating with digital businesses.
Founded 2 companies and collaborated with many more at various development stages.
I help entrepreneurs, startups, scale-ups, and established companies grow their businesses.
Specializing in B2C (eCommerce), I also develop B2B projects and am an expert in process and marketing automation through no-code and AI solutions.
FEATURED PROJECTS
Bergner - Digital Transformation
I multiplied sales by 10 and doubled profits with new D2C and marketplace strategies: 19 marketplaces and flash sales, as well as 8 countries on Amazon (Vendor and Seller).
I manage strategic consulting projects for medium-sized companies: B2B services, Fintech, communities, eCommerce and transformation projects.
Creacciones - Digital Consultancy
Totto - Digitalization
I doubled digital sales in one year through eCommerce in Spain and the UK, Amazon, private sales, and dropshipping. I created the strategy and digital team.
I developed the digital strategy for Spain and other group countries, such as Switzerland and the Czech Republic. I was a pioneer in Europe in the third-party stores project.
JUUL - eCommerce of the Impossible
Flocktory - Leadership and Sales (B2B)
I led the company to break-even thanks to clients like DIA.es, Casadellibro.com, RealMadrid.com, Iberia.es, Worten.es, and JuegosONCE.es.
I generated 14 million transactions worth €76 million across various platforms—web, app, watch, or IoT—with a budget exceeding €1 million.
TELEPIZZA - €76M in Digital Sales
TESTIMONIALS
"Daniel is one of those trains you have to catch if you want to learn quickly and effectively. I worked with him during my time as head of happing at Genetsis, and it became clear to me. A great team player and, above all, resourceful. He has clear ideas, and whenever something was needed, he was there to help. With a touch of irony in his words, work was always more enjoyable."
Sertxu Sánchez
"One of his virtues is his great intellectual curiosity; he absorbs a vast amount of information, which he then shares and applies practically. He's always learning—a great attitude for anyone working in digital. It's very pleasant to work with him in a team, and without a doubt, he's a digital expert from whom you always learn."
Palmira Ríos
I'm here to
help you
+34 606 007 075
daniel@danielpena.es
